How to prospect on LinkedIn in 2022

What is the greatest difficulty facing any new entrepreneur, business owner, or freelancer? They have a tough time generating quality leads that can be converted into faithful clients.

The way lead generation has evolved with the advent of the internet and digital marketing is one of the foremost difficulties. Cold calling（How to Write Catchy Cold Emails )and SMS advertising are no longer the only methods you can use.

What should you do, then?

You should use social networking sites like LinkedIn to generate leads. LinkedIn is an excellent resource for finding new clients and customers. It provides a platform for professional connections, helping you to build your network and expand your reach.

In this post, we will discuss some of the most effective LinkedIn prospecting tactics. But first, let’s take a look at what is the real potential of LinkedIn in prospecting.

What is the Real Potential of LinkedIn Prospecting?

When you think of social media marketing, LinkedIn is not the most obvious choice. However, this professional networking site offers a goldmine of B2B marketing opportunities.

Don’t believe me?

• LinkedIn has attracted more than 612 million users from 200 countries around the world.

• 63 million LinkedIn users are decision-makers within their company.

• 82% of B2B marketers use LinkedIn for content marketing.

• In 2021, the average Sales Navigator user made 3.6x more connect decision-makers makers than the average non-user (January 2022).

6 Creative Ways to Use LinkedIn for Sales Prospecting

Create a LinkedIn profile that sells.

A comprehensive and current LinkedIn profile is crucial for prospecting. It offers the first glimpse of your skills and offerings to potential clients and recruiters.

Make sure your LinkedIn page is well-rounded and includes relevant information about your work experience, job titles, academic background, and professional achievements.

Detail your work on projects and describe your role and contribution in clear terms to bolster the credibility of your profile. Request recommendations from colleagues and employers to boost the credibility of your profile in addition to completing your personal profile.

The right keywords in your profile can drive more leads and sales. The key is to optimize your profile for the right keywords while also making it easy to find.

Focus on building relationships first and selling second, if at all.

In today’s social media landscape, more and more businesses are realizing that building relationships is the best way to get customers.

By connecting with your audience on a personal level, you can create trust and build loyalty. And when people are loyal to your brand, they’re more likely to trust your product or service, which can lead to higher conversion rates.

So, if you want to be successful in today’s market, you need to start building relationships first. Once you have a strong foundation of trust with your audience, it’s much easier to sell them your products or services.

Join the right groups on LinkedIn.

By joining relevant industry groups, you’re putting yourself in the spotlight and getting noticed.

Start by joining groups related to your products or services. If you aren’t sure where to start, search for “LinkedIn Groups” in the LinkedIn search bar and browse through the results. If you have an established profile, consider joining industry-specific LinkedIn groups, like the “LinkedIn Group for Purchasing ” or “LinkedIn Group for Canada Startups.” You can also join groups that are hosting events or have a common interest, like “Women Entrepreneurs in Canada.”

People who join these groups can see your name and photo, which helps them recognize you as an expert in your field. At the same time, be sure to engage with people who are already actively participating in the group by sharing new articles or posting insightful comments.

By making connections with people in your industry, you can build trust and credibility with potential customers and investors. This will give you more opportunities to share your knowledge with others and grow your business.

Interact with your network daily. Nurture your prospects in private messages.

One of the most important things you can do to grow your network is to interact with your network daily.

By consistently reaching out to people in your network, you'll be able to build a strong relationship that will eventually lead to more sales and more interactions. If you don't have time to talk to everyone in your network on a regular basis, at least make sure you're engaging with the people who are likely to be interested in what you're selling. Just by being available for them, you'll be creating opportunities for them to engage with you.

Naomi Kelly, author of the best-selling book Networking Is Not Enough, recommends two ways to nurture your network: private messaging and social media. "Use private messages and email as a way to stay in touch with customers," she says. "You can ask customers questions about their experience or learn more about their needs."

Use a consistent cadence for reaching out to prospects via direct messages on LinkedIn

It’s important to respond to comments as soon as possible.

It shows that you are interested in your audience, and it demonstrates respect for them as well. It also gives you the opportunity to build a rapport with your audience and make them feel like part of your network. Responding to comments is also an excellent way to engage in conversation with your audience and show that you are listening to their feedback.

It can be tempting to respond to comments right away, especially if they are negative. However, this can backfire if you don’t know what you’re responding to or if you end up saying something inappropriate. In addition, there is no need to respond immediately every time someone leaves a comment on your post or article; give yourself some time between each response.

Use Sales Navigator to find leads

When you’re starting out in sales, it can be hard to track your progress. LinkedIn Sales Navigator is an extension of LinkedIn that allows you to track prospects and clients.

It shows who is connected to you, who has viewed your profile, who is following you, and the number of connections you have made. It also keeps a history of all your interactions on LinkedIn so you can see over time how many people you’ve been in touch with.

It makes it easy for salespeople to find potential clients and nurture leads from LinkedIn. You can identify which lead sources are most successful for you and focus more on them. Salespeople can also reach out to qualified leads much more easily using Sales Navigator than manually searching for them on LinkedIn.

How do you more efficiently find prospects on LinkedIn?

Your LinkedIn lead generating and prospecting processes are more sustainable when you use specialized solutions. Using the appropriate skill set, training, resources, and technology, sustainable prospecting is a technique to maintain your sales performance at a constant level while enhancing it over an extended period of time.

Consider adding more specialized software to complement your present tech stack rather than complaining that your main B2B prospecting tool lacks all the features you want.

Use AroundDeal to bring something new to the table.

AroundDeal Extension is a LinkedIn email finder chrome extension and B2B lead enrichment tool. By combining the power of LinkedIn and AroundDeal Chrome Extension with an advanced email finder, AroundDeal allows you to shorten your sales cycle by finding relevant potential buyers’ emails, phone numbers, and company data. With just a few clicks, you can easily find the contact information of your potential leads.

You can be expanding of the power of the LinkedIn network and enhance your prospecting efforts with AroundDeal's precise B2B contact data when you use LinkedIn Sales Navigator or LinkedIn Recruiters in conjunction with the AroundDeal Extension for LinkedIn.

It's simple to prospect with AroundDeal given that its contact data is adequately accurate. You can email your prospects or call them, as long as their information is found in AroundDeal's database. AroundDeal is an appealing option to prospect in conjunction with LinkedIn Sales Navigator because it is free to sign up for, offers a 7-day free trial, and allows cancellation at any time.

Are You Ready to Nail Your LinkedIn prospecting?

LinkedIn is a great resource for finding new clients and expanding your reach, but it is not the only tool for B2B prospecting. Many companies have found success using several different tools together to get the best results. Using AroundDeal Chrome Extension is an easy way to supplement LinkedIn prospecting.