Improving Your Email Accuracy: Avoiding Outdated Addresses

13 Dec 2024

By AroundDeal

Email remains one of the most popular and effective communication channels. However, people change jobs, switch internet service providers, or abandon old email accounts. If you have an email list with outdated addresses, your messages will not reach the intended recipients.

Research by Marketing Sherpas shows that about 22.5% of emails become outdated and undeliverable each year. Using these old addresses can lead to emails bouncing back, missed business opportunities, and the risk of being blacklisted. To avoid these problems, it's important to focus on having accurate data rather than a big list and invest in reliable email verification tools.

Problems with Outdated Email Addresses:


Bouncing Emails: Sending emails to outdated or invalid addresses results in bounced emails. Bounce rates not only harm your email deliverability but also signal to email service providers that your email list is not properly maintained. This can lead to your future emails being automatically filtered as spam, affecting your overall email marketing effectiveness.

Missed Business Opportunities: When important messages fail to reach the intended recipients due to outdated email addresses, you risk missing out on valuable business opportunities. Whether it's potential clients, partners, or customers, failing to communicate with them directly can result in lost sales, delayed projects, or missed collaborations.

Email Addresses Being Blacklisted: Consistently sending emails to outdated or unverified addresses might lead to your domain being blacklisted by email service providers. Once your domain is blacklisted, your emails are likely to be marked as spam or blocked entirely, severely hampering your ability to conduct successful email campaigns.

Using AroundDeal Enhancing Your Email Accuracy


Many companies and some data providers focus on quantity rather than quality when providing data to customers. However, AroundDeal is different. It is known for caring about the quality of data and being accurate. It has a very good score for data accuracy, which means it is better than other competitors in providing reliable information.

AroundDeal offers access to over 120 million global businesses' data, including 110 million verified business email addresses, with a guaranteed accuracy rate of up to 95%. Are you wondering if dealing with a large number of email addresses is outdated?

AroundDeal has a special feature called Bulk, which has two important tools that can help you clean and verify your customer data in batches. One of them is bulk cleansing, which can clean and update invalid, duplicate, incomplete, email, and phone data in incorrect formats. After cleaning, you can use another tool, Email Verifier, which can verify whether the email addresses in the database are valid in batches without sending emails, helping to eliminate invalid and suspicious data from the potential customer list.

When you have finished using the verification tool, what should you do if the information is incomplete? No worries, AroundDeal Enrichment enriches your CRM and CSV records with accurate contact and company data in 50+ fields. This process fills in any information missing from the lead form, resulting in a more complete data set.

Through this series of processes of cleaning, verifying, and completing email information, I believe you can have a list of the latest email information, which will greatly reduce your bounce rate and establish an efficient email marketing automation process. To amplify your reach and streamline communication, consider using bulk email services to send personalized campaigns to a large audience simultaneously. This approach can improve the efficiency of marketing collaboration and enhance the customer experience in a more efficient and cost-effective way.


Importance of Using High Accuracy Email Tool


A. Improve Email Deliverability: Use AroundDeal Bulk to regularly cleanse and verify your email list and leverage AroundDeal Enrichment for completion information. These processes significantly improve your email deliverability rates. With a high percentage of deliverable emails, your messages are more likely to reach your audience's inbox, increasing engagement and action.
B. Save Time and Resources: Manual email verification can be tedious and error-prone. With AroundDeal Bulk Verifier, you can quickly verify thousands of email addresses in minutes, allowing you to allocate your time and resources to more productive tasks.
C. Enhance Sender Reputation: Maintaining a clean and up-to-date email list demonstrates responsible email marketing practices. This builds trust with email service providers, leading to a positive sender reputation, which, in turn, improves email deliverability and ensures your messages are seen by the right people.
D. Increase Conversion Rates: Targeting accurate email addresses leads to higher engagement rates. When your emails reach the intended recipients' inboxes, they are more likely to open, read, and act on your messages, ultimately leading to increased conversions and a higher return on investment (ROI) for your email marketing campaigns.


Key Takeaways:


  • Outdated email addresses lead to bouncing emails, missed opportunities, and domain blacklisting.
  • Enhancing Data Quality with AroundDeal's Bulk Feature: Cleanse and Verify Customer Data at Scale.
  • Enhance Lead Forms with AroundDeal Enrichment: Complete Data Accuracy.
  • Using high accuracy email tools like AroundDeal not only improves email deliverability but also saves time, enhances sender reputation, and boosts conversion rates.


Don't let outdated email addresses hinder your business growth. Start using AroundDeal today to ensure accurate and effective email communication.
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