The subject line of your cold email（How to Write Catchy Cold Emails） can make or break the success of your email campaign. When I say "make," I mean it can help you get a phone call with your targeted prospects or capture website visitors. When I say "break," I mean...well...you know...
When you try to send a cold email, the first thing is how can your cold email subject line attract people at first sight.
If your cold email's subject line is not well-crafted, people will delete them before opening it. Worse still, if your potential customers see a terrible subject line and haven't even opened the email, maybe they've already made up their minds that the emails from this company are not worth reading.
The open rate on business emails is pretty bad on average. But this doesn't mean you can't improve your email opening rates. This article will share my methods and tips for writing winning cold email subject lines that convert better.
How to write good cold email subject lines ?
When considering the mindset of humans, you may find that most people will not be so willing to read a very long email subject line. And they are more likely to open an email with numbers since numbers in the subject line will create a specific first impression of this email. Besides, if they are asked some questions leading them to think, they are more likely to open the emails to see what's going on. Therefore, why not write our cold email subject lines following the 4 ways below:
Keep it short: People usually read emails on their phones, so keep your subject line as straight as possible to ensure it fits in the inbox. A few words are usually enough to get someone's attention — don't try to cram too much into one line or you'll risk people accidentally deleting your message before they've even read it.
Use numbers: Numbers are proven attention grabbers, so if you're emailing a list of people with similar interests or titles (say, '10 Ways I Increased Our Lead Generation by 50%'), then consider including those figures in your subject line ("50% Increase in Leads"). Your readers will instantly know what they will get out of your message without having to open it first.
Ask questions: Questions are another popular way of getting someone's attention in an inbox because they usually require a response from the reader. People will be pushed by their curiosity to open your cold emails.
Use self-evident: We should understand that prospects don’t like to guess what your cold email is about. So it’s essential to make your subject lines clear and conspicuous and show your main point. But it doesn’t mean you should also use self-evident in the follow-up emails in which people usually need more inspiring information.
Here are some words that could not be more unsuitable for a cold email subject line. It can be an instant turnoff if you write an email with those words. I will show you some bad examples. Take care.
A foul cold email subject line might be something like:
"Hi! Interested in our services?"
This is the most generic and least effective way to start a cold email. It's not personalized, doesn't convey any benefit, and doesn't even mention the company's name!
"Dear Sir or Madam"
If you're cold-emailing someone you don't know, they probably don't know your name. They might not even be sure what company you're from. So a subject line like this wastes everyone's time — it just doesn't work.
"Hi, there!"
This is one of the worst cold email subject lines ever. It's so generic that it doesn't tell me anything about you or your company — which means I have no way of knowing if I want to read what comes next.
Some effective cold email subject lines examples
Having read all above, but still feel it is too hard to start creating a cold email subject line? Well, don't worry, here are some cold email subject line good examples that will help you get the attention of busy professionals who want to hear from you:
- Introducing Our New Product
- Attention: Marketing Manager
- [Sales Team] – [New Client] Opportunity!
- [Marketing Team] – How You Can Win Big in 2017
- [Sales Team] – [New Client] Opportunity!
- “3 tips for [pain point]”
After reading all the above, do you generate some good ideas to create your attractive cold email subject lines?
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